Problem

Energia website was outdated and had not been properly designed or configured.

Objective

1. Create new website pages and optimize flow for increased user engagement

2. Redesign site for further brand recognition and configure SEO for increased visit and client retention

Process and Solution

Client had to approve direction for website page layout and design direction. Her expertise influenced content and her outlook on the industry meant for a rigorous editing process.

Website is currently on the first published version and will be updated throughout 2025.

Home Page Redesign

The previous home page had little direction and was flooded with information. The new homepage focuses on specific user action, directing users to schedule a call with the client as their priority action.

Before redesign, the homepage also lacked concise description of services. Now, the homepage highlights the top 3 client services as well as the client’s podcast, and directs users to learn more on subsequent pages.

Services and Engagement

New pages include a specific services page and a page for engagement. The client wants to highlight not just their available services, but also potential for education and connection with industry experts.

About and Contact

The about page now highlights the client’s experience and will in the future outline other associates. The contact page is where most action is directed, letting users register for a 30-minute discovery call.

Results

The first revision of the site has seen an increase in 57% more visitors in the first 90 days of being published.

Further

To be added are blogs, photos, and a more revised copy that will help the client’s engagement with their own clientele.