Problem
For the fall of 2025, Sight and Sound needed an online campaign to increase engagement, sales, and interest for their streaming service, Sight and Sound TV.
Objective
1. Create several images to be used across multiple platforms for the film week
2. Design a concept that will be applied across all platforms, including digital, print, app, and social media
Process and Solution
Client gave the brief and expected three rounds of iteration before being satisfied with the products.
I decided on the theme of “Remember” to echo the main message of the production, which was to remember God’s faithfulness to His people. Each product is a way for the user to remember God’s faithfulness in their own lives.
Moodboard: Online Sourced Inspiration
Campaign Proposal
Initial proposal with design direction was given to the client and the client delivered feedback.
The presentation worked through the concept systematically and highlighted options for the client to choose regarding direction.
Now presenting: CAMPAIGN STYLES
Aiming for a cinematic concept with strong, primary color highlights to emphasize key elements of the campaign, the styles emulate price tags and sales ads to evoke a buyer’s response for users.
The handwritten announcement + the Courier-centered font choice provides a contrast to the cinematic imagery that will pull together the concept into a striking, bold campaign.
First Stage: Banner images
With the campaign styles, I produced a set of banner images for the app, social media, and other digital formats.
These banners include the call to action and logo for Sight and Sound TV, information about the week film festival, and treat the images and type according to the campaign styles.
Second Stage: Social media
Bringing the concept to social media, each post is optimized for Instagram, Facebook, X, and YouTube posts, featuring still images from the featured films contrasted with price stickers that contain details for the campaign.
A proposed expansion is for TikTok, Reels, and Shorts to feature short form video compilations to advertise the upcoming feature films.
Third Stage: App Integration
Advertisements, banners, and video ads were created to be featured on Sight and Sound TV’s streaming app. The pre-event campaign features several ads and opportunities for users to register and pre-save videos.
During the event, users will be streamlined to promotions, exclusive content, and opportunities to purchase tickets for future films and productions.
Notice that the app page for the advertisement also includes a list of all films included in the event and a link to view or learn about them.
Results
The campaign styles were applied to digital, social media, and app advertising, resulting in an increased push for engagement with users.
Further
Campaign could be applied to print and mailing design, and the structure of the event could be repeated annually to reaffirm brand loyalty.
