Problem

For Sight and Sound’s upcoming production, evocative products are needed for their merchandise sales to engage attendees and give them a strong connection between the production and the main themes.

Objective

1. Create 2-3 products that showcase the main themes of the upcoming production

2. Design a campaign that can be applied to further product design for the production

Process and Solution

Client gave the brief and expected three rounds of iteration before being satisfied with the products.

I decided on the theme of “Remember” to echo the main message of the production, which was to remember God’s faithfulness to His people. Each product is a way for the user to remember God’s faithfulness in their own lives.

REMEMBER CAMPAIGN STYLES

The previous home page had little direction and was flooded with information. The new homepage focuses on specific user action, directing users to schedule a call with the client as their priority action.

Before redesign, the homepage also lacked concise description of services. Now, the homepage highlights the top 3 client services as well as the client’s podcast, and directs users to learn more on subsequent pages.

Services and Engagement

New pages include a specific services page and a page for engagement. The client wants to highlight not just their available services, but also potential for education and connection with industry experts.

About and Contact

The about page now highlights the client’s experience and will in the future outline other associates. The contact page is where most action is directed, letting users register for a 30-minute discovery call.

Results

The first revision of the site has seen an increase in 57% more visitors in the first 90 days of being published.

Further

To be added are blogs, photos, and a more revised copy that will help the client’s engagement with their own clientele.